About

Hi there!

I'm Amber - photographer, graphic designer, content creator and social media nerd

Celebrating Social Media Photographers since 2014. I say social media nerd because I'm personally a private person who doesn't share much on socials however I've studied the science of social media for small business marketing for over ten years. Social media created an even playing field for everyone to give business a go, not just the corporates and their splashy tv commercials of the day.

So what's new since businesses were taking dark, blurry phone photos of fancy cupcakes in 2014?

The goal is still the same; making social media simple with images your brand deserves and that can be used for all your social media & print marketing campaigns.

What's new in social media marketing

Currently, TikTok has a great localised algorithm with an ageing audience, YouTube is a high-value option for larger reach audiences and an active Facebook page is highly valuable for social proof and visibility for businesses targeting local buyers.

Social media content is now discoverable by online search and AI engines. Having your images enhanced with visual search optimisation is the key to your business being discoverable by AI enhanced search engines.

As buyers we have all the resources online and AI to research our options. We've made our buying decision before we contact a business.

Is your business visible and discoverable to buyers?

How is your brand looking in a google search?

Photography, graphic design and over ten years of social media management allows me to share design know-how to using images, video and clever content design to support small businesses to make social media simple, with branded content their business deserves.

Over a thousand professional profile photos have been taken in the pop up studio and is still my favourite photographic style. Everyone deserves a great looking, confident profile photo.

I'm not precious about all photos being professional, the photos on your phone are equally valuable, knowing when and how to use them is the key. Less photos, can be more bang for your marketing buck.

With so many options to target new prospects and connecting to your clients, brand photos and short-form video are the foundations to every business' marketing assets, it made sense to offer a subscription service for my clients to keep up with the demand for content.

Clients who self manage their social media using branded templates I've helped them design, makes content simple and presents their brand professionally. Anyway I can help a business look their best on social media, is what I do.

Here are some of my favourite comments from clients:

"I can charge more now!"

Photographer for a morning

"It looks so good, I can't believe that is my food"

Product Photography

"I'll never use another photographer"

Profile Photo

Where you will find me now?

Most days, you will find me popping up the studio for professional profile photos or spending a morning at a business to top up their brand images. I also manage a select few clients' social media platforms. This keeps me up-to-date with insights to social media content for a variety of businesses.

Coaching content and campaign design to work across multi platforms is the best way for me to share ten years of tried and tested methods and systems. My clients and I work on a monthly campaign trail so their marketing content never stops.

The last tens years...

Want to go back in time with SMP?

2014

Social media in 2014 was wild and free, literally and put small businesses on an even playing field to the big brands. Most businesses desperately needed to learn how to take a decent photo with their phones, I knew I could help them look their best on social media with Phoneography 101: How to Take Awesome Photos with your Phone.Linkedin was coming of age and profile photos were mostly the last time you wore a suit or had your hair and make up done...at your wedding.Knowing what it was like to have a one shot chance of an employee photo, I knew there was a way that everyone could have a great, confident profile photo, I created the pop up studio - minimal downtime for the employer and grateful employees, what a win!Employees are likely your businesses most expensive asset, they deserve a confident profile photo to represent their personal brand and your business.

2016 onwards

Even the Apple Brisbane store jumped on board and had me deliver a flat lay workshop as part of their Start Something New campaign in 2016.Smart phone photography and social media workshops with some of Australia's largest retail property groups across Australia, to the 2018 Gold Coast Commonwealth Games marketing team, were popular. Managing client social media marketing and campaigns was a natural flow of Social Media Photographers services. Operating as a solo social media marketer has given me incredible insight to social media content.Profile photos is where I feel I have made the biggest impact to my clients' confidence. They're always ready when they're asked, 'send me your profile photo,' landing them impressive PR and media releases.

Est 2014

Social Media Photographers | Social Media Made Simple

Start Something New | Apple Brisbane | 2016

Phoneography: How to take awesome photos with a smartphone | 2015

Professional Services to Retail since 2014

Using Zenfolio