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When you look at someone else's profile photo, do you know what you look at first?Â
(Looking at a photo of yourself is a completely different experience!)
Studies show that a profile picture with eye contact brings more trust than without eye contact. Ideally, you want viewers to make eye contact with your profile photo first; as humans, that's what we're looking for to seek a connection.Â
Eyes really are the window to the soul and it's my job as a photographer, to capture you at the right moment for a great profile photo.Â
What you wear can also support your viewers seeing first, a professional and friendly profile photo, before the top you decide to wear.
A uniform if it is available
Consider your brand colours: incorporate or complement them
Corporate teams:Â decide/discuss if you prefer to wear a tie on/or off and jacket on/or off
There is no wrong or right, consider how your profile photos will present being used together in a grid or alongside each other. Often a team member who doesn't get the memo about these details can feel like they are either over or under-dressed for the occasion
Neutral colours are the most versatile to work with and can include colour in muted or softer tones; think blues, greens and greysÂ
IMPORTANT NOTE ON WEARING WHITE
When your profile photo is being taken on a white background, the background can easily be removed so you can create any colour background you choose.
A complete white top on a white background gives an ethereal feel (if that's what your brand needs!), often gives a washed out appearance and makes it difficult to separate you from the background.Â
Wearing a coloured jacket/vest or scarf over the top of white looks great and separates you from the background.
Brilliant colours; like brilliant red or high vis yellow draw the eye to become the focal point first and detract from the eye or the main subject of your image. Consider this if you will be in group or team photos.
*If your brand colour is a fluoro or brilliant colour please wear that or bring it with you for your professional profile photo.
Shiny fabrics can cause reflective highlights from lighting
Large prints more easily date and can also detract the eye, however if you intend to regularly update your profile photo working a seasonal trend can work
Considering all of the above, if these avoid suggestions are key to your brand identity, wearing a neutral jacket over the top can make these work
Also remember, you can use your brand colours in the background of your profile photo to incorporate your brand.
Still not sure what to wear?Â
Think of the outfit that gets you all the compliments, what colour is it? This could be your most complimentary colour and a guide on what to wear.