Did you know MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds?
Our brains are making visual assessments while researching our next purchase or service provider. We're looking for visual concepts we understand, before we choose to stop and look at, or read anything.
What if a photo of your local area could make a local client choose you over your competitor using generic stock photos?
This will be a relief for those who think they need to have a photo library of selfies.
Your competitors are not you, their images can never look like you or your business. Your brand images are your most powerful marketing asset.
You don't need hundreds of photos and it doesn't need to be expensive, or a selfie!
There are five images you could use for each page of your website. Once you have these images, use them again and again.
One quality image from each of these five segments can be used when you create a website, social profile and banners, brochure, PR and media kit, presentation, proposal, email marketing and social media posts
What do you have in common?
Relating to your customers humanises your brand. Buyers are looking for visual clues there are humans behind the business. Who is it they're trusting their investment with? Buyers connect with common interests to get to know, like and trust your brand.
Linking these images to your services on your website, email marketing and social media posts can add an uplifting, competitive dimension to any professional service.
Who doesn't love an office dog?
What do they want? When can they get it?
A photo to promote the everyday value your business offers. A promotion doesn't have to be a discount. Think 'campaign', it's easy to get so caught up in the social/engagement aspect, we forget to tell our customers how to buy from us.
A client-first image. can work well here too as the attention grab.
A finance broker doesn't need a photo of their brochure, a generous, landscaped Brisbane backyard could work, where a client could find themselves with the right finance. These images work well as website banners, email newsletters and social media posts.
'The grass can always be greener on your side'
What it's like working with you and who it's for?
Professional services often find creating these images difficult. Flip the idea and make this a client-first image.
For example, if your clients are mostly trades, use an image of a building site. Your trade clients will relate to this image much quicker than a photo of a professional service office.
These images work well on your website, brochures, presentations and social media posts.
Say you're a local without saying it
Never cringe again when a presentation or media opportunity comes your way and they say, "Send me your profile photo!"
If there is only one photo you're going to get, make it a professional profile photo. You only need one photo and make it current.
If your image is more than a year old, it's time for a new one.
Use it for all your social profiles including LinkedIn, as well as industry and networking group profiles.
Also use your profile photo on your website's 'About Us' page and presentations that introduce your team.
Create a PR and Media kit for your next speaking engagement.