A birds eye view of marketing for small business is made simple when you have a limited dollar budget, it means you have to be more resourceful and creative to make your dollar go further.
Seeing businesses flail at the new demand for content with the early rise of social media, I made it my mission to show them why posting an image once, didn't add up if they were looking for a return on their investment by hiring a professional photographer.
Ten years later, this strategy of being resourceful and creative with content, has made social media marketing simple for my clients.
Often having the right imagery or video is the biggest blockade to a small business launching a campaign or even getting started on any marketing strategy.
With a plan for your business and images to match, there is nothing stopping you from making your marketing easy too.
Do you want to know how we do it?
This is the key!
Long form content aka blog posts & great website copy
With every good blog post, you need an image. More than one image is always good!
Have you tried making an attention grabbing thumbnail?
You will need a copy writer, graphic designer and photographer to help out here and is your best investment if this is as far as your marketing budget can reach.Â
A good foundation will give you the tools to DIY the rest.
All the hard work is already done
Share your blog and web copy to your email list.
Not all eDMs need images - this is where analyzing your email campaigns can improve your open and response rates.Â
Maybe your audience want images?
A copy writer and CRM/Mailchimp wrangler and analyst are who you need for email marketing campaigns
All the hard work is already done
Social Media with a Plan
A good content creator never runs out of ideas. A content creator can be anyone good with a phone camera who has a clear understanding of the relationship between your brand and audience.
All the hard work is already done
Print Marketing
Do you have that one brochure on your desk that you don't know why you haven't tossed in the bin yet?
Using the images and brand copy from your website in your brochures reinforces your brand messaging in print. Have a graphic designer create it for you.
That all sounds wonderful, but how can a small business afford a creative team of directors?
As a social media content creator, photographer, videographer, graphic designer full of ideas, creativity and resources, implementing this blueprint into any business is simple.