Five Profile and Branding Photos Service Business Owners Need
Sometimes one professional profile photo isn't enough, from your website pages and proposals to communicating your customer experience or process, searching for the 'right' image is a time warp...it's astounding, time is fleeting, madness takes its toll!
And when your product is your expertise, how do you take a photo of it?
How many hours have you spent looking for the right image?
As we continue into a more virtual world of business, having access to images of you and your business at your fingertips makes all of your business marketing and communications quicker to create, with supporting visuals that are true to your business and brand.
When the next PR opportunity drops into your inbox and they say, 'send a profile photo' you can respond immediately and confidently with a profile photo YOU have chosen.
Here is my roundup of the five types of images to have in your image library that won't have you drawing a blank next time you see this...
Professional Profile PhotosPhotographed on a plain white background
1. Professional Profile Photo
A professional profile photo is photographed on a plain white background so there are no distractions from you as an individual.
The plain background makes it flexible to sit well on documents, email footers, websites and social media.
A quality professional photo can easily have the background removed so you can add any background you choose.
Casual Profile PhotoLifestyle Photos by Social Media Photographers
2. Casual Profile Photo
Also known as a lifestyle photo, this is where we'll find you on the weekend or doing what you do when you're not at work. this is a way to share your hobbies and interests and find common interests with your audience.
I love that dogs are usually involved with these ones!
Client interaction photoProfessional and branding photos by Social Media Photographers
3. Client Interaction Photo
This is your ACTION shot!
Creative flair is needed for this one as so many of us connect with clients virtually and professional services are generally dealing with client confidentiality.
A good photographer is never short of ideas and can step-in to pose as your client.
4. Resource template photo
Sometimes you need visual interest for an information heavy resource.
These images can be placed or customised to a broad variety of topics in your business. Whether its your favourite work space, office plant, note book and pen, your phone, stack of white papers, books or coffee mug.
Coffee photos are popular for a reason, it's relatable. "You drink coffee?" "Me too!" and symbolic in so many ways. Coffee to start the day, get through the day, take time out from the day, is it good/is it bad and I'm sure there are more.
wide action template photo
5. Wide Action template photo
Like the client interaction shot but this is taken from a wide angle to create a general photo with negative space you can use to place text over or use as a transparent or blurred background.
This can be a behind the scenes, consulting or planning scenario.
Have you Googled your name recently to see which images show in the search?
Having these types of images for your business are also a great way to manage your online profile. Using images that are current and chosen by you can improve what potential clients are likely to see in their Google research results.
Want to know more about profile and branding photos for your business?
If you are a business owner wanting to save time developing your marketing resources, a web developer with the task of building a website and your client just can't put their finger on why it's not on-brand or a marketing agency needing to fill a gap for their clients, this service is for you.
Profile and branding photos are a specialty of mine and the schedule above has provided my clients enough photos for when they launch, revise or blog the next big thing in their business. As you and your business grows and develops so do the images that tell that story.
We advocate using a few quality images to reinforce your brand messaging versus quantity.
A well planned process with minimal downtime for you, we created the Profile and Branding Photo Session a signature service and within a budget to freshen up your image library at least twice per year. Often budgets for personal branding blow out and end up being once in a blue moon effort, if you review your images of your business from two years ago... I bet a lot has changed.
It's planned with you in mind to tick off your to-do list and wonder why you didn't do it sooner.
"You and your brand deserve great looking profile photos that you can use for all your social media and business needs."
How does it work?
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