How To Turn Your Business Cards From Boring to Beautiful
But first, I have a confession to make. As much as I love social media and online marketing (I even built my business around it) its a shame when small business owners and employees narrowly focus on online marketing at the expense of real world, face to face, nice to meet you, thank you coming into my store, café, office relationship building. Social media is amazing, but true human connections can transform your business. Traditionally the humble business card was the go-to connection tool. But we’ve moved a bit beyond that, haven’t we? Yes and No. Yes, the traditional way business cards were used holds little relevance in the face of Smartphones, Linkedin and almighty Google. The days of having old-school cards that you spread around at networking events hoping you would be as contagious as the common cold are long gone. But there are beautiful, inventive and creative alternatives that are still perfectly low-tech and all about the human connection.
Handing out “business cards” suddenly becomes fun and interactive for the recipient as they flip through and choose an image that speaks to them. And for us, we love the discussions that come from the simple exchange of the cards. We have also seen a direct impact on the online connections with our Instagram followers steadily increasing since we introduced these cards into our networking. But what’s most important about our increased follower count is that it is made up of real people that we have a real, authentic connection with that support our brand. And we will take that over chasing anonymous "likers" and followers any day.
4 Tips to Make Your Business Card Work Harder for You
Do you have a business card design that you love? Or do you think the traditional business cards have gone the way of the dinosaur? Share your feedback in the comments below.
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Asley Patricia(non-registered)
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