Social Media Photographers | 5 Reasons to Invest in Professional Event Photography

5 Reasons to Invest in Professional Event Photography

5 Reasons To Invest in Professional Event Photography5 Reasons To Invest in Professional Event PhotographyYou need a Professional Photographer at your next event. Whether it's the annual Christmas Party or launch of THE next big thing, a work function is a chance to put on your dancing shoes and celebrate achievements with the people you spend a third of your life with.  But what does it all mean once the bar tab has run dry?  It’s all about the memories and photos still tell the best story.

Here are the top five reasons to invest in a professional photographer for your next event:

1. Return on Investment

Events are expensive.  Whether it is a lunch for your employees, a Christmas party, conference or marketing event, you want to ensure you get the most bang for your buck.  The best way to extract maximum value from your spend is to ensure you have high-quality pictures that will last long after the event has finished.  And every time your event photo is shared or re-visited your spend goes that little bit further.  Great event photos can be used in multiple ways:

  • Social Media
  • Newsletters
  • Website
  • Printed marketing materials
  • Cost-effective event gifts/souvenirs
  • Newspapers and PR

2. Your Event is not a Dress Rehearsal.

There are no “do-overs” at events.  Many businesses have tried to cut costs and take a DIY approach to event photography.  The shame is that not only does this stop a team member from enjoying the event but if they are not a professional photographer, the images may not be up to scratch.  Once the moment has passed you will never get a chance to go back and get a great picture.  Fuzzy, blurry, poorly lit, out of focus or just unflattering images are no use to your business and won’t help to build your brand.

3. Show your employees and customers you care.

Great event photos let you share the wonderful experience with employees and customers - even if they aren’t there.  Customers love to engage with businesses that show they are authentic, treat their employees well and are customer-focused.  Sharing your event photos allows people who weren’t able to join you see the great work you do.  You can also have the professional photos printed as a meaningful and cost-effective gift.

4. No more NSFW incidents that damage your brand (and give HR a headache!).  

The days of a cheeky bare bum on a photocopier image are long gone.  Now inappropriate images can spread like wildfire before the event has even finished!  By engaging a professional photographer, you will have the confidence that all images are appropriate (and flattering) to your business and attendees.  You can encourage your guests to put down their phones and enjoy the event while the photographer captures all the fun.  And if you are thinking of hiring a photo booth (especially where the photos have your branding) be sure to have clear rules .  Plenty of inappropriate shenanigans have happened behind the curtain.

5. Memories matter. 

Have you ever heard of the photo-taking impairment effect?  Researchers have found that people’s memory was not as accurate or detailed when they were taking pictures.  Help your attendees focus on the event and make great memories by relieving them of the burden of photographing it.

Make sure you document your events that compliment your brand and go down in the history books for all the right reasons.


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